Ten Real Estate Social Media Marketing Strategies For Agents
All businesses are working on their social media marketing strategies, and even real estate agents need to up their game when it comes to this medium. Long gone are the days when posting a nice photograph and pasting the same content that you wrote for your Multiple Listing Service used to suffice.
Real estate social media marketing has come a long way from those times. Now, with the advanced algorithms on each social media platform and more competition for audiences' attention, a real estate agent has to do a lot more. That is why we have put together this handy list of tips and strategies for real estate marketing specific to social media posts.
We will take you through both the right kind of social media content and marketing strategy that will help you boost your engagement on social media and become a successful real estate agent.
A. Create Content That Works On Real Estate Social Media
Getting the content right is of great importance when you are about to supercharge your social media marketing efforts. Your audience is looking for something that makes you stand out from every real estate business account on social media sites. So, before we discuss the marketing efforts that you should add to your strategies, let us first go over how to create the best real estate content.
1. Put Up Creative Property Photos
The medium of social media is a highly visual format. Therefore, it is necessary to put up stunning high-resolution photographs in all of your posts. You can either work with a professional photographer or pick some basic photography gear and learn the basics. The property pictures could be of homes you have sold in the past, beautiful homes in your neighborhood, and more.
A good photograph will help you gain more likes and shares on your social media posts. This, in turn, will help your content reach more viewers. Remember to include a short and informative description of the property, its location, and all of your contact information and links.
2. Testimonials From Clients
Everyone on social media claims success, but the best way to prove to your audience that you are the best in the business is to let your success speak for itself. Put up glowing testimonials from your clients and see your reach and business growth multiply. If possible, try to include the photographs of the property and the client along with the testimonial, as it adds credibility to your claims. Some real estate agents even include video testimonials from their clients in their social media posts.
3. New Listings And Properties
Your real estate social media accounts are business-oriented, therefore you do have to plan ahead and create content around your new listings. Now, the reason we are describing this as a separate component is that these pictures are for attracting potential buyers.
For listings, try to include multiple photos of each property, including all the rooms, the garden, and the yard. Write your description as more of a call to action and give your contact information. Remember to upgrade your description every few days with the number of inquiries each listing has attracted, and urge buyers to contact you soon if they wish to live in that beautiful home.
4. Home Improvement Tips And Ideas For Renovation
Lastly, in terms of social media content, you can not solely focus only on selling your brand. You need to create engagement with your audience and for that, you need to offer them something of value. The key is to keep in mind that you are increasing your sphere of influence through your social media content marketing.
Not everyone who is viewing your posts is currently a buyer or seller, but if you build that connection, there is a high chance that in the future when they are ready, they could be potential clients. So, frequently create content around home improvement tips and trendy ideas for simple home renovation projects. You can also describe which features in a home adds value to it when it comes to selling it.
B. Marketing Tips On Social Media For Real Estate Agents
1. Plan Strategies For Social Media Platforms
Each social media platform is unique in terms of its functionality and its core user base. That is why it is necessary to have a fine-tuned strategy for each of the major platforms on which you plan to create your business presence. The choice of the platform depends upon the audience you wish to target.
Facebook offers a wide range of benefits to real estate agents. First, it offers a range of social media posts that you can create to build your reach. You can create blog posts, live stream any realtor events, share videos, and more.
Secondly, Facebook offers you demographic-specific target ads. These ads let you select all the parameters so that these ads are shown to those who have the highest interest in them. Your ads can also be shared by users with their circle of friends, which widens your reach.
Instagram is a platform that caters more to the audience who prefer visuals and photographs. This is perfect for the real estate business as it is all about seeing the property. Use this platform to share photos of your new listings and post stories about recently sold properties.
Most realtors do not consider LinkedIn for social media marketing, but we believe that it could be utilized well. Use LinkedIn to widen your professional reach. Put up your real estate agent resume and frequently update posts about the properties that you have sold and the properties that you are currently managing.
2. Create Brand Awareness On Social Media
It is important that all of your business profiles on social media platforms should have a unique brand identity. They should have the same logo, business tagline, and similar posts. This will increase brand awareness among your audience. Also include a complete business profile on all social media sites.
3. Share Success Stories
Use social media to share your success stories along with photos of your happy clients and the properties that you have sold or help them buy. Write a small description of what were the challenges and how you solved them to get your clients the best deal. This acts as a wonderful social proof for potential clients. It will show them your expertise as an agent.
4. Give A Video Tour Of Open Houses
The benefit of social media marketing is that you can take something traditional like open houses and turn it into an opportunity for digital interactions. Realtors can live stream open houses so that more prospective buyers can see them.
Similarly, including detailed videos of your listings in the format of a virtual walkthrough could also be helpful in boosting the interest in those properties. Potential homebuyers can go through these videos and approach you when they find a property that they are interested in purchasing.
5. Create Content Around Local Businesses
In terms of content ideas, one way to increase your business is to popularize the local businesses. Create short format videos about the popular cafés, restaurants, or old family-owned establishments that have been part of the community for years. Prospective buyers always like to see the unique aspects of a neighborhood and what adds value to the lives of the people. All this information helps people develop an interest in living in that neighborhood, and you would be their first call when they start looking at properties in that area.
6. Connect With Your Followers
It is important to build a personal connection with your followers on social media channels. These channels are not merely for providing information about your business. Use it to build deeper relationships with your online audience. You can consider hosting a live session where you can answer questions about the real estate market.
You can even collaborate with other real estate professionals and invite them to contribute a guest post or host a session where they can give information to your followers about their area of expertise. For example, you can call a banker or a mortgage specialist to help your target audience understand the financial requirements and challenges.
7. Post Personal And Professional Stories
Some of the most popular real estate social media accounts follow a 50-50 break up of posting personal and professional stories. After all, social media is meant for people to know each other, so refrain from solely making stories and blog posts about your business and properties.
Try to bring in some variety by describing the behind-the-scenes activities while preparing for an open house, talk about celebrations, and local community events like a charity run. This helps your Instagram and Facebook audience connect with the person behind the business profile. These connections can in the future lead to clients.
8. Connect Your Lead Generation Profiles With Social Media Platforms
The ultimate goal of social media marketing is that all of the efforts you put into it should help you boost your lead generation. One way to ensure that you get more leads is to connect your profiles across all platforms. For example, if you are a registered agent on a seller lead generation platform like Dorrmat, then connect it to all of your other media profiles.
A major platform like Dorrmat gives you more social proof and credibility. This adds real value to your online standing as a real estate agent. Plus, people who may have come across your agent profile on Dorrmat can follow you on the social media platforms as well. That is why it is important to build this inter-connectivity among your virtual profiles.
9. Use The Correct Hashtags In Your Social Media Posts
As a real estate agent, you might be under the belief that all you need to do is post consistently and you are using social media in the best manner. However, there is more to real estate social media marketing than putting up posts and stories regularly.
Your followers will see your content only when you have used the right hashtags. These are not only for gaining more shares and likes, but it is what most algorithms use to display the right content to the viewers. It is, therefore, necessary to have a balanced mix of generic hashtags, customized hashtags, and real estate agent-oriented hashtags.
Generic hashtags are the common real estate terms. These would be something like #realestate, #broker, #homeforsale, #newhome, and more. Customized hashtags include information related to your business. For example, #[Name of target city] homes, #[your brand name], #[target neighborhood] properties, etc.
Along with the above, you should also specify real estate agent-related hashtags. These look something like this: #realestateagent, #listingagent, #realestatebroker, and more.
10. Local Real Estate Industry And Market News
The maximum value in real estate marketing for social media can be gained by providing relevant property-related news to your audience. Information about the change in interest rates, whether the market is currently in favor of the buyer or the seller, or why should potential buyers consider investing in your neighborhood would be some ideas to post about.
It might seem like a lot to do to keep your audience engaged across real estate social media. However, real estate agents have to put in the work as the influence of real estate social media marketing has impacted the real estate business tremendously. It has become a necessity to attract potential clients and to build trust. Remember, your social media presence could help you reach a wider segment of the target audience, which will translate into more leads and eventually more business for you.