Real Estate Lead Generation Ideas for 2021
Finding real estate lead generation ideas is the easy part. Ask 20 real estate agents what they’re doing to get leads and you’ll likely get 20 different answers. The trouble, however, is prioritizing which lead gen ideas to try first. What works for one agent doesn’t necessarily work for another. Plus, execution can vary between agents and impact your results.
If you’re scratching your head about the best real estate lead generations ideas for 2021, we’ve got you covered. Check out our tried-and-true techniques that make the most of your time and budget:
Use Targeted Niche Ads
Imagine you’re playing darts. Even if you’ve never played darts before, you know to aim for the little red dot in the middle. You’re not throwing darts to the left or right, above or below this dot, nor are you closing your eyes.
Any real estate lead generation ideas begin in the same way. You need to know what target you’re trying to hit if you want your efforts to pay off. When you do, you’ll have a better idea of how to set up your attempts to make the right connections.
One way to do this is by using targeted niche advertising. For example, if you want to attract seller leads, then your marketing ad campaigns need to focus on the needs of home sellers. If you want to target a certain income level or property value, then consider the neighborhoods that are most likely to meet those requirements.
Ad platforms like Google and Facebook can help you narrow your targeting for better results. Get specific about who you want to connect with, then create ads that speak directly to those people.
Put Retargeting to Good Use
Another avenue similar to niche ads is retargeted ads. Think about it: you spend a lot of effort trying to get real estate leads to visit your website. Once they land there, you expect them to take some sort of action. When they don’t, you’ve essentially lost that lead you worked so hard for.
Retargeting helps to fight this dilemma by continuing to advertise to those visitors that didn’t complete an action. These ads use a small tracking pixel so that your ads will appear on your visitors’ screen as they visit other websites. This keeps your brand top of mind and encourages users to return to your website.
Share High Value Content
Content is still king in digital marketing. Agents that share valuable content with their audience are more likely to be viewed as the authority in the area and increase their brand awareness. What’s more, when you share helpful content, your audience will be more likely to remember you for helping solve their problems.
Blogs, videos, lists, ebooks, and infographics are excellent content marketing formats for real estate agents. Bonus tip: encourage your audience to share your content with others to increase brand impressions! Build Your Local Reputation Local marketing is one of the most effective real estate lead generation ideas. Agents thrive on the local factor. You want your name to be known around town so that when someone needs an agent, they know exactly who to call. Focus on building your local reputation through referrals, online reviews, and brand visibility.
Next Steps: Nurture Your Leads
Once you do all that work to put your real estate lead generation ideas to work, make sure you’re nurturing the leads you receive.
The James Sanson Team at Keller Williams Realty Phoenix can help you do exactly this by positioning you in front of prospects at every step of the process. We put you into the position of real estate consultant, not just an agent, to grow your authority and help you earn more leads. More leads turn into more satisfied clients.
The James Sanson Team is a mega expansion team in the Greater Phoenix, Tucson, and Yuma Arizona Markets. Join the Movement Join the Team!