How Top Phoenix Real Estate Agents Successfully Market Properties?
While there are courses with names including terms such as “Realtor Masterclass” that promise to teach you the ropes, the fact is that what keeps top realtors on top, in general, is experimentation. Some of the best realtors in the business aren't afraid to try out new sales channels and methods or use a mix of tried-and-true and new ones to boost their sales.
Top Phoenix Realtors know that the key to marketing properties is to start with an understanding of whom the property is best suited for and where to find those potential buyers. Often, that may entail creating visually stunning listings using high-resolution photos and video content. But sometimes, more than this may be needed if this content is posted in the wrong place.
Generally speaking, successful realtors will use the following:
· Social media marketing to create a reputation
· Online advertising to directly reach their target audience in the Phoenix real estate market
· Email marketing to keep in touch with existing clients and prospective clients
· Partner with local businesses and organizations to expand their reach
· Hosting open houses and other events to generate interest or to measure interest
How Top Phoenix Realtors Stand Out From Other Real Estate Agents In Phoenix?
Top Phoenix real estate agents know that the best way to stand out from the crowd is to differentiate themselves from all the others. In other words, they set themselves apart. This makes it easier for them to compete in an otherwise highly competitive market.
Here are what top real estate agents in Phoenix are doing and can be easily replicated to see the same results:
Personal branding – Think of it this way: what is the one thing that sets you apart from the big boys? More people trust them than they do you. The best way to gain that trust is to spend time and effort to brand yourself. Personal branding can take many forms, but in today’s world, the most effective is to brand yourself with a website and a consistent social media presence. That way, those who need to know you will know who you are and how you can help them.
Create a unique marketing message – If you examine all the top Phoenix real estate agents, they have a unique marketing message such as “Experience the difference with our personalized approach to finding your dream home. I work closely with you to understand your needs and preferences, then use my extensive market knowledge and resources to match you with the perfect property. Contact me to start your home-buying journey with confidence!" this is one of the first things you should do as part of building a personal brand. The message conveys what you can do for prospects and how you can do it.
Carve out a niche – The real estate market in Phoenix is huge. This is why it is worth finding a niche and specializing in it. Your niche can be luxury homes, small apartments, residential real estate, or rental properties. When you carve out a niche, you have a better understanding of the target audience, and over time, you can cater to their needs better than most other realtors.
Strive to offer quality service – All the top Phoenix real estate agents have one thing in common, i.e., they have their clients’ backs. Many go above and beyond for clients, which helps them forge lasting relationships, bringing in tons of referrals.
Networking – Top Phoenix relators make it a habit to network with industry professionals. They attend professional seminars and meetings, which helps them keep in touch with industry leaders.
Invest in learning – Being a top realtor is like any other career; it requires constant learning and practicing of your skill. That’s why Investing in education and professional development to stay ahead of the competition is crucial in highly competitive markets like Phoenix, AZ. It is also why top real estate agencies invest in training their agents.
How do the Best Real Estate Agents Use Technology?
We live in a technology-driven world, and if you are not using technology to your advantage, then that’s one of the reasons why you are being left behind. Fortunately, it isn’t hard or impossible to leverage the power of technology to sell more homes and build a network of dozens of like-minded clients and industry professionals.
Setup A Website For the Real Estate Market
You’ll observe that all the top Phoenix real estate agents have websites while the average agent does not. Some of the websites have a better design and are easier to use compared to others. However, each one is part of the individual’s branding efforts.
Run an SEO Campaign
Search Engine Optimization, or SEO as it is called, is then used to boost visibility. SEO ensures that the website ranks on top of search results for anyone searching for properties to buy or sell in Phoenix. In addition, local SEO helps to drive more leads, which, when matched with an already existing profile and an excellent reputation, can help to increase conversions. While most realtors don’t know SEO, there are professionals they can hire that can handle this for them.
Using a CRM
A Customer Relationship Management system makes it easy for real estate professionals to manage their leads or contacts. Some of the best systems make it possible to track leads from the time they opt-in right up until they convert to customers, buyers or sellers. Some also have an automatic follow-up system built into them, which sends a custom message following up on a previous discussion.
Since the start of the pandemic, virtual tours have become something that many buyers have become used to in the real estate industry after things have cleared up. In addition, virtual staging and other technologies make it easier to sell properties to buyers halfway around the country. That’s why real estate professionals or agents in Phoenix, AZ continue leveraging the power of virtual tours to increase their conversion rates.
Leveraging The Power of Data
Real estate agents serving Phoenix need to consistently make sense of the data they are gathering. This data comes from analytics when running pay-per-click advertising campaigns and social media campaigns. However, the information often tells a compelling story, which helps realtors figure out if the market is a seller’s or buyer’s market. Also, what’s the price of a piece of property they are trying to market by looking at what similar properties are closing at? This makes it easier to set up a more targeted campaign.
Staying Ahead of The Technology Curve
Top Phoenix realtors embrace technology because they know it will keep them on top. However, they are consistently working to stay on top of the latest tools and what their clients are using, allowing them to capture their target audience's attention, unlike any other competing realtor.
How To Use Social Media to Promote Listings and Attract Clients?
Social Media can be one of the most effective ways to promote listings and attract new clients to sell homes. However, it needs to be done correctly. Unfortunately, just having a Facebook or Twitter profile isn’t enough. There is much more to it.
Facebook, Instagram, and Twitter are good starting points for showcasing listings and engaging with potential buyers. However, visual platforms like Pinterest and Instagram can be used to share high-quality photos and videos of a listing.
Phoenix real estate agents also need to use location tags and hashtags to make their posts discoverable when searching for properties in the area. In addition, professionals will also want to share success stories and testimonials, which serve as social proof and builds credibility.
Realtors should also use paid advertising to target specific demographics and expand their reach as part of their campaign for selling homes. Once a realtor's reach starts growing in the Phoenix area, they can keep their audience engaged by sharing industry news and updates.
Final Word About Becoming A Top Real Estate Agent
Becoming a top realtor in Phoenix takes time and effort. Realtors need to work on actively researching target markets to identify the best way to reach them. However, leveraging the power of the internet makes it possible to cut through a lot of the hard work that would otherwise be needed to reach the top.
In addition, realtors are advised to create targeted marketing campaigns and materials that help leverage the internet's power to sell more properties and engage with more people to build trust. Most top agents will tell you every engagement does not need to lead to a sale, but it is still important because larger networks sell more properties.