How to Get Real Estate Leads on Social Media
New and seasoned real estate agents alike have found that social media offers a bevy of lead gen opportunities. It’s often one of the first tools agents use to learn how to get real estate leads and can be highly effective when done correctly.
If you’re curious about how you can amp up your social media lead gen efforts for real estate, put these top tips to good use.
Create a Professional Business Page
First things first: the most successful real estate agents on Facebook or other social media channels don’t use their personal profile to build their business image. Rather, you should create your own Business Page (it’s free!) that’s specific to your agency and the area you serve.
Keeping your business and personal presence separate presents a more professional image. It also allows you to focus strictly on real estate instead of having your feed bombarded with family vacation photos, birthday messages, and other non-business-related content.
Post and Share Content Regularly
Once you establish yourself on social media, your primary focus should be to build authority and recognition. Content can help you achieve both of these goals. When you create content related to your industry, you’re positioning yourself as the resident expert. It’s your opportunity to demonstrate your knowledge in the field while also giving your audience helpful information or food for thought.
With any type of social media strategy, consistency is key. It’s not enough to post something and then wait a few months before posting again. This shows a severe lack of commitment on your part and could have the opposite effect of what you want.
As for content ideas, consider your audience. What information could you provide that would benefit them? What are some of the most common questions you receive that could address through a blog post, infographic, or other form of content?
Respond to Comments and Direct Messages
As you’re posting content and boosting engagement through social media, make sure you’re not just putting your efforts on autopilot. As your users send you messages or comment or like your posts, be proactive in reaching out to them directly. Treat every comment or engagement as a potential real estate lead. Even if they’re not ready to make a commitment, you now have a captive audience to nurture.
How to Get Real Estate Leads with Dorrmat®
Knowing how to get real estate leads will be one of the most important things you will learn in your career. Dorrmat® is helping to take the guesswork out of the process by helping you build authority in your market.
With Dorrmat®, agents take on the image and role of real estate consultants to build client confidence in your skills. We keep you front and center with your clients to help you become the go-to source for all thing’s real estate. What’s more, we limit our platform to just one real estate per market to reduce competition and create a clear area expert.
The James Sanson Team with Dorrmat® delivers you tools like Dorrmat®, seller leads from multiple sources, buyer leads from other sources, enhanced tools to stay front of mind with your sphere of influence and past clients, preset appointments to go on, coaching, training, admin, mentorship, and much more.
The Team covers three major Arizona Metropolitans, which include Phoenix, Tucson, and Yuma. If you are a real estate agent looking to find your way in real estate and could use what we mentioned above, then contact us today.