How to Get Real Estate Leads Online
Learning how to get real estate leads online isn’t rocket science. But if you’re a new agent or you’re only used to getting leads through networking, it can certainly feel much more complicated.
The reality is that real estate is taking big leaps toward digital. In fact, research from the National Association of Realtors (NARS) shows that 44% of buyers look for properties online first. Many buyers start looking at listings online before ever reaching out to an agent. As a result, the agent’s role has shifted from new home matchmaker to more of a consulting role. Because of technology’s increasing role in how people buy and sell properties, it makes sense to learn how to get real estate leads online, too.
Here are some of our favorite ways to do this, regardless of your experience with technology or computers:
1. Create a Home Valuation Landing Page
Getting top of the funnel seller leads is easy when you have something of value to offer in return. One of the first things would-be sellers wonder is how much their home is worth. In today’s digital era, they’re likely to head to Google to find out. That’s where your home valuation landing page can turn into a powerful marketing tool.
Create a landing page with a home valuation calculator. Users can input their address and other details to get a rough estimate of what their home might be worth. In return, you get a lead added to your CRM that you can follow up with.
Make your landing page hyper local to attract sellers in your market. If you’re not sure how to do this, you’ll be glad to know that landing page development can be easily outsourced to a pro for a reasonable price.
2. Publish High-Quality Content
Getting found online by sellers in your market should be a top priority. To do this, you’ll want to focus on optimizing your digital content for search engines. This means the copy on your website, blog, and business listings should include real estate-related key terms, local neighborhoods and communities, and other relevant phrases.
Think about the types of content that will offer the most value to your target audience. For example, if you want to attract home sellers in your area, you might write blogs about preparing your home to sell, what to look for in an agent, current market trends, or even DIY repairs.
The higher you can appear in search results, the better chance you have of the right people clicking through to your website and enlisting your services.
3. Automate Your Lead Nurturing
Once you start getting real estate leads, it’s important to keep the conversation going. Follow up is key so you stay top of mind and continue to build relationships and earn trust. To do this, many agents find it beneficial to automate their lead nurturing. Perfectly timed emails, social media posts, and other activities can help you take the guesswork out of follow up. Most CRM platforms offer automation tools that can help you nurture every lead.
4. Claim Your Free Dorrmat Listing
The Dorrmat platform is a unique real estate tool in that it doesn’t approach lead gen from a sales perspective. Rather, Dorrmat is all about helping agents build authority within their respective markets and take on the role of consultant rather than salesperson. The platform is purpose-built for online lead gen and puts the power of automation into your hands.
Real Estate Agents Who Join the James Sanson Team at Keller Williams Realty Phoenix gets access to a free home seller lead generation website on Dorrmat's platform. Join the team and start meeting more quality leads online!
If you are in Arizona and work in one of the three real estate markets:
You will want to reach out to Brittany to learn more about the team.