How to Find Sellers for Real Estate
While most real estate agents are only interested in getting buyer leads, it’s important not to neglect the home seller market. Learning how to find sellers for real estate can be a lucrative piece of your business, especially when you can separate motivated sellers from the tire kickers.
Here are some of the most effective tactics to help you find seller leads:
1. Find Seller Leads on Craigslist
Craigslist has been overlooked by many agents because of some of its unsavory categories, but it can be ripe with real estate opportunities. Navigate to your local Craigslist page, then click on the Housing Offered tab. This is a great place to connect with people actively trying to sell by owner, many of them are willing to work with a realtor if you nurture them!
2. Created Targeted Facebook Ads
Facebook advertising is super cost-effective and gives you total control over how much you want to spend. Even better, you don’t need a huge following (or any following, really) to make Facebook ads work for you.
The Facebook ad platform lets you target individuals by a number of criteria, including geographic region, and more. You can create campaigns specifically for sellers by offering frequent and reoccurring branded messages for home selling services.
The key to effective Facebook advertising is consistency. Paying for a one-time ad might not get you the results you crave. Investing in ongoing ad campaigns can help you start building familiarity with your audience and make you a trusted source for home sellers.
3. Host a Home Seller’s Workshop
If you want to focus on getting multiple real estate sellers at once, consider hosting a free community workshop that speaks to sellers’ needs. For example, you might conduct a workshop specifically homeowners who need to sell and buy, but the market requires a program to help them accomplish both smoothly.
Use direct mail, social media, and landing pages to promote the workshop and get people to sign up. You might also enlist the help of other local experts involved in the home selling process, such as mortgage lenders or real estate closing agent, and handyman related vendors. This is a great way to build your professional network and become their go-to resource for all things real estate.
Make sure you follow up with all attendees and even the people who registered but didn’t show up for the event.
4. Gain Celebrity Status in Your Local Market
Finding seller leads is easier when those leads find you! Top agencies don’t have to market themselves as much because their reputation and previous clients do the bulk of the marketing for them. Things like online reviews, high rankings in search engines, referrals, and a strong community presence can help you attract leads to you with little or no effort.
One way to jumpstart your celebrity status is by joining up with the James Sanson Team and gaining access to the Dorrmat® platform. Dorrmat® is a real estate platform focused on helping agents put themselves into consultative positions rather than just sales agents. You can learn more about Dorrmat® platform and the James Sanson Team by reaching out the team lead Brittany.
Knowing how to find sellers in real estate can help you grow your career and enjoy a stable future. For more insights, head back to our blog.