Best Lead Sources for Real Estate Agents
If there’s one thing that every real estate agent needs, it’s more leads. Leads are the driving force behind every realtor, and given that not all leads turn into transactions, it’s important that you maintain a healthy supply of leads at all times.
If you’re looking for the best lead sources for realtors, we’ve got you covered with some of our favorites:
1. Local Events
Any type of festival, fair, market, or event that caters to the local crowd is a prime opportunity to get leads. Set up a booth and pass out business cards and other goodies to make the first impression. Ideally, you’ll also have a way to collect contact information so you can follow up after the event. A prize drawing is a great way to do this.
2. Open Houses
Many real estate agents don’t think to attend open houses that they aren’t hosting, but keep in mind that these events are often teeming with unrepresented buyers. Best case scenario is that you’ll make new connections that will turn into representation. At the very least, you’ll be able to explore properties on the market and get a feel for the neighborhoods they’re in, both of which can help you when helping your buyers find that perfect home.
3. Professional Service Providers
Bankers, insurance agents, financial planners, divorce lawyers, and similar professional service providers are some of the best lead sources for realtors. They’re facing clients every day, many of whom are or will soon be in the market to buy or sell a home. Make friends with them and nurture those connections to stay top of mind. It also never hurts to return the favor if they do send you leads.
4. Third-Party Real Estate Websites
The search for homes is happening increasingly online these days. In fact, a recent report from the National Association of Realtors found that 44% of buyers start their search online. It makes sense that your brand should be front and center of these searches. Advertising on third-party sites like Zillow can put you in front of an active audience at a critical time and connect you with hot leads. Try Dorrmat as the Best Lead Source for Real Estate Agents At Dorrmat, we’re committed to becoming the best lead source for real estate agents in every market. We don’t just collect leads - we help you build your professional image by keeping you top of mind throughout the client’s journey and make you look like the local expert. This not only means more leads, but also higher quality leads that are ready to pull the trigger.
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