10 Actionable Ways to Generate Home Seller Leads Online
With the technological advancements, every business is evolving in order to fit in the digital world, and the real estate business sector is one of them. The real estate industry has been embracing all the technological advancements to evolve the business strategies and make the property selling and buying process easy for the people. The most important aspect of the real estate industry is to generate home seller leads. Very few real estate agents will go door-to-door to generate real estate leads. Digital platforms are providing an easy and convenient way for the real estate agent to generate home seller leads in the most hassle-free way.
If you are in the real estate industry and not making the right use of the opportunities provided by the digital platform, then you will lag behind other competitors in more ways than just in real estate lead generation. The digital area provides more efficient ways to generate real estate leads compared to the traditional ways of generating seller leads. You need to have a set of actionable ways to generate home seller leads online. So what are these necessary actionable ways of generating leads?
1) You Must Have A Real Estate Website:
In the digital era, it is extremely important for you to have an online presence. Without an online presence, you won’t be able to reach the right people (home sellers). When you have a real estate lead generation website, it will become easier for you to reach your target audience. You can showcase the real estate content which your audience would find useful. Besides this, you can also display the reviews and testimonials provided by your past clients. Moreover, by having a real estate website, your main focus is on driving enough traffic to your website in order to generate real estate home seller leads. On your website, you can share content regarding what services you provide, informative videos, and many more features. All these features on the website will make you appear as a reliable and trustworthy real estate agent. The website will become a medium for the home seller to directly reach out to you and hire you as their agent. You will experience that an increasing number of home sellers are looking forward to working with you. Within no time at all, you will come to realize that your real estate lead generation website has become the foundation for the lead generation process.
2) You Must Start A Real Estate Blog:
One of the hardest things to do is to write value-adding content on a regular basis if you are a natural salesperson. Having a blog is a perfect way to share useful content with your target audience and generate traffic for your website to get real estate leads online. Your blog has great potential or capability to attract the right real estate prospects. The content you share shows that you are knowledgeable, understand the real estate market and have extensive experience in the field. Expert real estate agents recommend that through your blogs, you must share content that helps your target audience resolve their issues in a convenient way. Not just the textual content, but you can share infographics, a wide range of images, and video content to keep your real estate audience engaged for a prolonged period of time. Furthermore, you can provide a comment section where the home sellers (your target audience) visiting your real estate website and reading the blogs can share their views or clear their doubts. It will be a great way of increasing interactivity with prospective clients.
3) Make Right Use Of Social Media Platform:
You can analyze whether your content is worthy enough only when there are a large number of users engaging with your real estate social media. To increase engagement, you must share your content on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Social media gives you an opportunity not just to share textual content but also content in the form of podcasts, videos, and infographics. To generate home seller leads, using social media would prove to be a smart move.
Facebook: On Facebook, you can easily create real estate achievement pages, where you can share your past achievement in the real estate field, engage your past clients with day-to-day activities, and display feedback you received for your work. You can also create real estate communities or groups on Facebook and gather like-minded people under one roof. In this way, you can share your valuable content with a large number of people simultaneously. For instance, if you are having 100 people in the group, when you keep posting informative content, out of the hundreds, at least 70 to 80 people would find your content worthy, understand your capabilities, and would look forward to work with you.
Clubhouse: is a great way to offer enhancements for your databank of relationships to generate real estate leads in the real estate investment sector. You can have a group that focuses on Fix and Sell, Buy and Hold, and the list goes on. Clubhouse is a like an interactive podcast. The one current drawback is that it is only offered to iPhone users.
Twitter: You can make use of Twitter by using the trending real estate industry keywords or hashtags in your content. These trending hashtags will improve the number of traffic coming to your website and generate home seller leads. Besides this, you can also make use of Twitter ads to improve the quality of the leads you are getting.
LinkedIn: Unlike other social media platforms, LinkedIn is quite different. Here you will be meeting professionals who belong to the real estate industry. You can build a strong network with such professionals — attorneys, mortgage lenders, businessmen, as well as property owners. With a strong network, the chance of generating seller leads increases tremendously. The best aspect of using LinkedIn is that you can ensure the leads you are generating are of high quality.
4) Don’t Forget To Make Use Of YouTube:
As the attention span of users is decreasing day by day, you might already be aware that gaining their attention through textual content would not be enough. You need to use videos as well for real estate lead generation. You must focus on creating videos that increase user engagement and also help in generating home seller leads. Besides creating videos and sharing them on YouTube, you must also share them on various other platforms. It will help increase your visibility and bring in more audiences. When you are sharing your videos on the YouTube platform, ensure that you are framing the correct title and proper description with keyword placements and a set of trending hashtags. At the end of the video, share information about your real estate website and drive your target audience to the website with just a click.
5) Have You Tried Influencer Marketing? - If Not Then Do It Now:
In the real estate world, building a strong network is quite essential. To be wise, you must start building a network through online platforms as well. In this way, you can support each other by sharing each other’s work and also amplify them. Influencer real estate marketing is something that will take you ahead in this field and help you stand out from the crowd. Your target audience (home sellers) will focus on you and would love to work with you. Influencer marketers have a large number of followers on various social media platforms, which will make it easier for you to reach the right people at the right time. So if you haven’t yet collaborated with social media real estate influencer marketers, just get started and reap the benefits. They truly offer a very explosive reach for real estate lead generation.
6) Sending Out Perfectly Crafted Newsletters:
When your main focus is to generate home seller leads, you must always remain on the top-of-the-mind of your leads. But how will you do that? Calling them is a great option, but it limits your time for other real estate lead generation activities. Here comes the role of newsletters. With the help of newsletters, you can share real estate news, recent house listings, and also provide tips to deal with typical homeowner struggles. Reviews in your newsletter can really help you generate real estate leads. You might be having a huge list of home sellers, but not everyone is looking to sell their homes right away. Every client would be having a different requirement. But for you, everyone is important. So while designing the real estate newsletter, you must ensure that it does not look generic. Your newsletters must cater to the needs of different clients differently. The home sellers would like to work with you only when they find you reliable. For that, your newsletters must be relevant and perfectly crafted to fulfill the needs of each home seller.
Your newsletters will have one major call-to-action for now business. This can push them to your real estate lead generation website to complete their request to sell their house. Or it will push them to call you to list their house. Then you will have some strong catchy offers for them to stay current on their home value. There are several other real estate lead generation ideas like to fix their house up or to refinance their house. I know you are not a lender, but how would your lender feel if you were kicking over them business that was exclusive for them with nothing for you? Can you say a strong referral source? Plus what does your property owner think of when they see you handle everything? Can you say trusted confidant? You can get real estate leads from many sources when you do business with the right heart.
7) Gaining Referrals:
This is applicable for new as well as experienced agents. There are multiple ways in which you can get referrals — from your family, friends, colleagues, and past clients. After closing every deal, you must ask for referrals by encouraging your clients to share your name with others—make it easy and worthwhile for them to do so. Getting real estate referrals is not a one time task. If you maintain a good rapport with your past real estate clients, you will be having a steady flow of home seller referrals coming from them. So after closing a real estate transaction efficiently, you must stay in close contact by sending your greetings, newsletters, inviting them over to business events or webinars, etc. In this way, you can ensure that your past clients will always consider you in their future real estate transactions and even provide you with referrals. Plus, get them thinking about real estate investing and hopping on your clubhouse group to chat it up and learn as a group.
8) Learn To Analyze The Competition & Cut Them Out:
The real estate industry is highly competitive, and there is no doubt that you have to find the big fishes in the water and try to cut them out of your competition one by one. In simple words, you have to know their tactics and play it better than your competitors to generate home seller leads. In order to do this, you need to focus on working with experienced real estate agents, understand what they think, learn about their real estate lead generating strategy, and use the improvised version of that formula to gain your home seller leads online and offline.
9) You Must Work On Improving CTA’s on your blog:
You might be having well-designed blogs with informative real estate content. But to make it more engaging, you must ensure that your blog is having a proper CTA(Call To Action). With the appropriate placement of CTA, you can increase user interaction. For instance, if you want your home sellers to download your ebook, then place it strategically within the content. Your content should compel the audience to download the ebook, and in exchange for it, provide you their email ID. This would be an effective way to generate home seller leads. You will then want to have a funnel built into your real estate platform that engages with your leads online, and once they get to a certain point, you get your real estate leads to take the next steps of your service. You can even have several landing pages for them to visit based on triggers in their emails you send them. Then eventually it leads to you picking up the phone if they are not picking up the phone for you to call your leads online to list their home.
10) For Your Real Estate Blogs And Website - Design Encouraging Content:
Apart from CTA, you will need encouraging content to generate leads through your blogs. No doubt you are providing informative content on the blogs — but does it serve the actual purpose? You are creating your authenticity and proving that you are a reliable real estate agent. But what’s next? The readers will come to read the content, appreciate it, and leave. The catch here is that you cannot allow the visitors to leave the platform without being a part of your reading community. For this, you will need content that will encourage the users and also provide a way to be a part of the community and to become an online lead versus just an online viewer of content. You can provide the target audience an option to subscribe to the newsletter or join the forum or share the content on social media platforms. In this way, you can reach out to your prospective leads online whenever you want, take their opinion or feedback regarding the content, and help in resolving the issues. So, now you know that having good content alone is not enough; it must also drive the audience to take the right actions, and only then you would be able to generate the leads to multiple landing pages.
All the above-mentioned points will be extremely helpful to you in generating home seller leads. Apart from this, you can also use the real estate platform - Dorrmat. It is basically an online platform that helps agents to generate high-quality home seller leads. There are many other features provided by Dorrmat such as: Providing a lead capture link with several different landing pages Enabling notifications for each generated lead Having a profound CRM system for managing your real estate leads An easy and convenient way of listing vendor relationships for your property owners Flexibility to gather multiple offers Adding investor real estate to your platform.
All these points are actionable, and experts claim that these strategies are results-oriented. You must try them out in order to gain high-quality home seller leads and grow your business. We know seller real estate leads allow for a real estate agent to have a well-balanced life between work and life. The agents with the best real estate leads typically standout and one could say wins market share. If you do not know how to make landing pages or if you cannot afford to make your real estate landing pages, then you will probably want to join a real estate team and let them provide you an amazing real estate platform full of landing pages like what Dorrmat offers.
We hope this article helps you figure out how to get real estate leads so that you can prosper in your real estate career. Just remember, getting real estate leads is just the beginning of building a sustainable business.